Check out the Chief’s back! Haha, super sick Chief! I’m exicted about 2010. We have some rockin’ designs on deck and here is the first. Consistent with Olde Ivory’s signature clean steez the Gun Metal Black tee takes us in a fresh direction. There is nothing conceptual here. During a design block I simply sat down, made a special Metallica/Wu-tang playlist in my itunes, and let the ideas flow. This is the result. These new tees feature our new lightweight blank that makes wearing black shirts in Hawaii bareable. Serious, you can skate these things! I skate mine. In fact I shredded up the back already. I don’t care, looks better. Charcoal on black. Can’t go wrong.

I wanna thank everyone that has been supporting us. We are a tiny local company humbled by the talent and resources in the islands. We work other jobs and do runs whenever we have extra dough. When you buy an Olde Shirt your getting 1 out of maybe 20-25. Every cent goes back into production. It’s not a sales pitch, we just wanna share that cause that is how we do things. We are glad to exist and that is real. Mahalo!

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